Digital Media

 

Digital Media

Digital media is how we use electronic devices to distribute media, by creating software, video games, websites, social media, and online advertising. In this assignment we were asked to watch three videos about Digital media. Before I watched the designated videos, I thought that the tools and skills I needed are good ICT skills, Art and design skills, coding and a good knowledge and grasp of social media. After watching the videos, I realised that what I really need is strong Digital Literacy skills, the reason we need this is because we are increasingly communicating and accessing information through a variety of different digital environments, and we have an ethical responsibility to portray the truth. In the 1960’s media theorist Marshall McLuhan took these ideas a step further when he said “the medium is the message” (Minesota)I think he meant that every medium portrays information in different ways and that content is shaped by the medium of transmission.

What is Digital literacy? Digital literacy refers to an individual's ability to find, evaluate, and clearly communicate information through typing and other media on various digital platforms. It is evaluated by an individual's grammar, composition, typing skills and ability to produce text, images, audio, and designs using technology. While digital literacy initially focused on digital skills and stand-alone computers, (Digital literacy, n.d.)the advent of the internet and use of social media, has resulted in the shift in some of its focus to mobile devices. (Smarts, n.d.)

Three ways traditional marketing is different to Digital/social media: (16 Differences between traditional media and social networking, n.d.)

1.     Traditional media is a one-way conversation, whereas Digital/social media is a two-way conversation.

2.     Traditional media aims to market to the masses, social media tends to connect on a more one-to-one basis.

3.     Traditional media is pre-produced and scheduled, Digital/social media involves more real-time creation.

People create media for lots of reasons, for entertainment, to educate and inform, to create a public forum for discussions of important reasons (the internet is a democratic medium to express your opinion through things like blogging and podcasting) and as watchdogs for business, government, and other institutions.

What I learned from watching the three videos is that we have a duty to produce media that is fact checked, when we are creating digital media, it is our social responsibility to make sure we are not creating “Fake News” I also realised how important ethical factors are when creating digital media. Ideas can spread very quickly over the internet and can also be remixed.

Bibliography

16 Differences between traditional media and social networking. (n.d.). Retrieved from Market Maven: https://www.hausmanmarketingletter.com/16-differences-between-social-media-and-traditional-media/

Digital literacy. (n.d.). Retrieved from wilkipedia: https://en.wikipedia.org/wiki/Digital_literacy

Minesota, u. o. (n.d.). understanding media and culture. Retrieved from open libraries: https://open.lib.umn.edu/mediaandculture/chapter/1-3-the-evolution-of-media/

Smarts, M. (n.d.). Digital media are networked. Retrieved from Youtube: https://www.youtube.com/watch?v=b-HXiObDDnA