Production process

Design thinking is how you approach innovation, if you understand your customer’s needs, you will consider creating ideas with a more open mind, that will transform the way you develop products. When using design thinking, you make creative decisions grounded on what customers really want. It is important to be aware of what your customers need. Gather information by seeking inspiration and discovering new ideas. Use your research to help you “think outside of the box” making new solutions to the client’s problem. Build prototypes, check what is working and most importantly what doesn’t work, gather feedback. Show your ideas to your colleagues. Some of these steps may happen several times, and you may even jump back and forth between them. Moving through the phases of design thinking can take you from a blank slate to a new, innovative solution. When you are completely happy with your design show it to your client for approval. (Design thinking)

 

There are many digital media projects that could benefit from design thinking: web site and web page design, video game design, social media content layout, electronic books, and digital images to name a few.

The production process means the stages needed to complete a media product, from the idea stage to the final product. The process can apply to any type of media production including film, video, television, and audio recording. The stages in each medium vary; for example, there is obviously no storyboard in an audio recording. However, the same general concepts work for any medium.

The three stages of production are:

1.     Pre-production, which includes planning, making storyboards and scripting

2.     Production, recording and shooting

3.     Post-production, everything else that is needed to create the master copy.

It is also important to remember to consider:

Financing, which involves finding investors, creating a budget, and forecasting.

Screenplay, this is a separate stage before pre-production.

Distribution, delivering your content to your audience after post-production, film prints, SD card, USB etc. (The production process)

 When you are designing as part of a group there are a couple of things that will help your design process:  Teamwork is the most important skill you can have. Being able to listen to others, managing your roles, resolving conflicts, trusting team members is crucial to the result. Communication in digital media is crucial. It is imperative that you get your ideas across to your team, supervisor, and clients. It is so important that everyone on the team understands the design process. Be self-aware, it is good if everyone knows their strengths and weaknesses. Time management is crucial in the digital media industry, be aware how your timeline affects the team’s productivity. Your team needs to be aware of digital literacy, knowing creative rights so that nobody is breaking the copyright law.

Bibliography

Design thinking. (n.d.). Retrieved from IDEO: https://www.ideou.com/pages/design-thinking?_pos=1&_sid=00ce6af3b&_ss=r

The production process. (n.d.). Retrieved from Media College : https://www.mediacollege.com/